HOW WE WORK
A practical five-part system built around your deals, your commercial constraints and the moments where margin is most exposed.
Find where margin is actually at risk before the buyer sets the frame.
Risk-map the active pipeline and identify the deals where margin, timing or leverage need immediate attention.
Prioritised deal triage and intervention plan.
Define your walkaway, leverage and winning position before pressure arrives.
Align the target, fallback, walkaway, buyer alternatives and the evidence supporting your position.
One-page position and BATNA brief.
Trade, never give — structured concession frameworks with reciprocal value.
Build a ranked inventory of concessions and reciprocal asks, with authority and sequencing agreed.
Role-specific give-get playbook.
Capped-increase strategy, a value-defence narrative and the five-second pause.
Rehearse pressure moments, finance objections, uplift framing and the language your team will use in the room.
Procurement and renewal rehearsal pack.
Real-time coaching with reporting on discount depth, win rate, ACV and margin held.
Coach live deals, inspect movement and turn outcomes into a measurable management rhythm.
Deal coaching cadence and margin dashboard.
FOUNDER-LED
There is no handoff from senior pitch team to junior delivery team. Dean works directly with revenue leadership and the sellers carrying the number.
THE NEXT MOVE
Let’s pressure-test your live negotiations and build the discipline that holds your price.
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