ABOUT DEAN
Built in the room, not in a textbook.
Dean Kelly has spent 30 years helping teams navigate complex B2B deals where price, risk and internal confidence collide.
A career shaped by commercial pressure.
Dean’s experience spans telecommunications, finance, retail, transport, technology and government, in markets across APAC and around the world.
That includes five years as a contracted deal coach and seller-enablement lead for a global Fortune 500 technology company in CDN and security, working across the USA, EMEA and APJ — with a particular focus on the negotiation dynamics of SaaS and enterprise.
Negotiation Mechanics turns that experience into a working system: clear deal positions, stronger alternatives, structured concession trades, procurement preparation and live coaching when the outcome matters.
“The moment you give a concession without trading for something, you’ve taught the buyer to keep pushing.”
No subcontractors, no junior analysts — when you engage us, you get Dean.
DEAN KELLYFOUNDER & DEAL MECHANIC
THE NEXT MOVE
Your margin is decided at the negotiating table.
Let’s pressure-test your live negotiations and build the discipline that holds your price.
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